Brand Guidelines
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Contents
01 Brand Strategy
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Nam at massa nec orci varius euismod. Etiam sed turpis nec nisi venenatis ullamcorper eu et nisi. Ut ac ultricies sapien, non varius velit. Fusce at orci sollicitudin, porta sapien a, viverra lectus. Nunc iaculis luctus sollicitudin. Donec ut venenatis lacus. Praesent maximus metus urna, ut interdum ex faucibus ac. Pellentesque vel ipsum quis augue egestas commodo.
Nullam et odio interdum lorem commodo malesuada. Duis interdum porttitor enim id venenatis. Etiam ultrices augue neque, fermentum accumsan tortor blandit vel. Interdum et malesuada fames ac ante ipsum primis in faucibus.
02 Personality
Respect what’s been built and elevate through restraint:
Developing a brand that feels familiar to every partner and team member, yet more refined, cohesive, and effortless to apply consistently.
Design-led homes and communities, masterfully built to embrace daily living through architecture, craftsmanship, and enduring quality.
Tone & Voice
Custom Homes
Bespoke homes designed and built in close collaboration with clients, to elevate everyday living.
Communities
Reimagining residential communities with signature homes that embrace timeless design and quality for every aspect of daily living.
Rentals
A limited collection of design-driven residences for lease in the most walkable towns of Connecticut’s Coastline.
Sample Copy
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03 Logo
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Nam at massa nec orci varius euismod. Etiam sed turpis nec nisi venenatis ullamcorper eu et nisi. Ut ac ultricies sapien, non varius velit. Fusce at orci sollicitudin, porta sapien a, viverra lectus. Nunc iaculis luctus sollicitudin. Donec ut venenatis lacus. Praesent maximus metus urna, ut interdum ex faucibus ac. Pellentesque vel ipsum quis augue egestas commodo.
Primary Lockup
Clearspace
Full Lockup
Symbol + Wordmark
B
E
L
L
&
O
R
·
S
A
G
H
A
R
B
O
R
,
N
Y
·
A
N
C
H
Incorrect Usage
do not add shadows
Do not rotate The logo
DO NOt stretch The logo
Do not outline the logo
Do not use colors that are not in the brand palette
Do not change the established space between each letter or lines
04 Color
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Nam at massa nec orci varius euismod. Etiam sed turpis nec nisi venenatis ullamcorper eu et nisi. Ut ac ultricies sapien, non varius velit. Fusce at orci sollicitudin, porta sapien a, viverra lectus. Nunc iaculis luctus sollicitudin. Donec ut venenatis lacus. Praesent maximus metus urna, ut interdum ex faucibus ac. Pellentesque vel ipsum quis augue egestas commodo.
Primary Palette
Imperial Blue
Hex: #39485E
RGB: 57, 72, 94
CMYK: ???
PANTONE: ???
Parchment
Hex: #F8F2EF
RGB: 248, 242, 239
CMYK: ???
PANTONE: ???
Camel
Hex: #B48849
RGB: 180, 136, 73
CMYK: ???
PANTONE: ???
Pure Black
Hex: #000000
RGB: 0, 0, 0
CMYK: ???
PANTONE: ???
Deep Blue
Hex: #333C49
RGB: 51, 60, 73
CMYK: ???
PANTONE: ???
Secondary Palette
Dodger Blue
Hex: #3895F3
RGB: 56, 149, 243
CMYK: ???
PANTONE: ???
Eggshell
Hex: #E9E3CE
RGB: 233, 227, 206
CMYK: ???
PANTONE: ???
tomato
Hex: #F35D38
RGB: 243, 93, 56
CMYK: ???
PANTONE: ???
Accents & Details
DARK GREY
Hex: #999999
RGB: 153, 153, 153
CMYK: ???
PANTONE: ???
GREY
Hex: #B2B2B2
RGB: 178, 178, 178
CMYK: ???
PANTONE: ???
05 Typography
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Primary Serif is a clean, modern sans-serif typeface that ensures legibility and precision across all digital and print materials. Its geometric structure reflects clarity, efficiency, and trust, making it the ideal choice for data-heavy content, dashboards, and user interfaces.
Secondary Sans-Serif is a refined, authoritative serif font that adds a touch of tradition and credibility. Used for emphasis in headlines, reports, and financial documents, it reinforces Coastal expertise and reliability in correcting financial discrepancies.
This sans-serif and serif combination creates a dynamic contrast—modern yet trustworthy, analytical yet approachable, ensuring Coastal brand communication is always clear, professional, and dependable.
Primary Typeface
Fragment
Secondary Typeface
Helvetica
Sizing
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Primary Typeface
Our team works diligently to recover lost funds, correct inaccuracies, and keep your financial records accurate—so you can feel confident about every dollar in your account.
Type Sizes 0–55pt/px
130% Leading
10% Tracking
Whether it’s a bank error, an unauthorized charge, or an overlooked refund, we ensure you don’t pay for something you shouldn’t have.
Type Sizes 55–72pt/px
130% Leading
10% Tracking
Clear Up Confusion, Gain Peace of Mind
Type Sizes > 72pt/px
110% Leading
0% Tracking
Secondary Typeface
Our team works diligently to recover lost funds, correct inaccuracies, and keep your financial records accurate—so you can feel confident about every dollar in your account.
Type Sizes 24–55pt/px
110% Leading
0% Tracking
Whether it’s a bank error, an unauthorized charge, or an overlooked refund, we ensure you don’t pay for something you shouldn’t have.
Type Sizes 0-20pt/px
110% Leading
0% Tracking
06 Print Application
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07 Digital Application
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